Sweet William

Discovery

Sweet William was looking for simple, clear illustrations that could identify the different breeds of dogs easily and integrate them across multiple products for their dog-loving customers.

Direction & Development

Making sure the dog breads were identifiable was a key element of this project. The customer wanted to own something that would remind them of their own dog and make the products special to them.

Delivery

Keeping the illustrations in a 2D perspective made it easy for them to be recognised as well as being used on multiple products. Giving each dog a red collar kept the connection with the Sweet William brand.